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       For more advice on the cosmetics industry and related issues of skin care products processing, you can consult online customer service or call the manufacturer directly or checkGuangzhou Lianying Cosmetics Co., LtdOther column articles related to the website

Nowcosmetics marketConsumers are becoming more and more rational and mature, slowly turning from the seller's market to the buyer's market. The needs of consumers are constantly changing, and the trend of personalization is becoming more and more obvious. The personalized shaping of products can adapt to the current market demand.

The so-called personalization isCosmeticsFrom the appearance, efficacy, service and other aspects of innovation.

So,Personalized productsHow to shape it, first of all, we must choose the right difference point. Other people's products are whitening, and our products can be double whitening, but there is a key point, which is that this difference point must have a convincing technical support point. It cannot be fabricated without evidence. In the past experience of Guangzhou Lianying in developing products for OEM/ODM/OBM customers, it generally investigates the selling points, concepts and prices of all products with the same efficacy in the market, and then finds a reference brand that can be imitated according to the brand's own positioning, and promotes and innovates on the basis of similar products of this brand. For example, the reference brand may whiten skin by inhibiting tyrosinase activity. Then, we can add a concept of whitening ingredients through fruit acid metabolism, so that our products have a double whitening effect. But this formula must be able to stand the test, not only to ensure its stability, but also to make it applicable to most people and achieve practical whitening effects. Therefore, when shaping the personalized selling points of products, we must followCosmetics OEMThe R & D departments of/ODM/OBM manufacturers communicate more to see which concepts can be realized technically.

In addition, personalization should also pay attention to publicity, otherwise even if you have convincing product selling points and product efficacy, if you do not publicize, you will soon be lost in the sea of the market. This is one of the reasons why some domestic brands are unwilling to develop unique selling point products-the cost of promoting products is often several times, dozens of times and hundreds of times that of cosmetics OEM/ODM/OBM research and development products. On the contrary, it is better to follow the trend and look at the latest product concepts of international top brands to imitate fake products, thus saving the publicity expenses of educating consumers. However, if it is an enterprise with lofty ideals, this approach cannot be implemented frequently, because if you drink the rest of the soup behind the international big names for a long time, your development will always be limited and it will be difficult to grow.
 

Of course, sometimes, a good product concept and personalized selling points are technically difficult to achieve. At this time, if you want to highlight personalization, you have to add concepts to the product. This idea is a bad idea, but it is better than the whole industry. The products that are flying all over the sky have more unique personalities. In this regard, the general cosmetics OEM/ODM/OBM manufacturers will also give you suitable suggestions.
 

In addition to the concept of the product should be personalized, the packaging of the product should also be personalized. At the beginning of starting a business, it may be considered that the cost of opening a private model for packaging is relatively high, but the personalization of focusing on design with a public model can also make your product stand out from the crowd and crush the crowd. This requires your designer to have rich experience and be able to design personalized packaging. Of course, if you are doing cosmetics ODM mode, you can also study with designers of cosmetics OEM/ODM/OBM manufacturers.