News

For more advice on the cosmetics industry and related issues of skin care products processing, you can consult online customer service or call the manufacturer directly or checkGuangzhou Lianying Cosmetics Co., LtdOther column articles related to the website

OEM, let the enterprise start quickly

The biggest advantage of OEM is to save the huge capital investment and time investment in production, research and development, management and so on. As long as the products and technologies that they need are selected, they can find the corresponding manufacturers for production immediately, so as to put the products on the market quickly and seize the market space.

Market competition pays attention to race against time, especially in today's emerging technology and constantly updated concepts, the first step is often the winner. Even if the products produced require the same amount of money, it can shorten the production cycle of the products and greatly improve efficiency.

In addition, due to the unpredictable market, many powerful brands will not expand their production lines to the maximum extent. They often put 60%-80% of the annual production plan by their own enterprises, while 40%-20% of the plan to other production bases for OEM. If the brand sells well in the market, the product is in short supply, and its own production line cannot operate, then after OEM, it can use the production of others to meet its own product needs. On the contrary, if the market fluctuates, the product is unsalable and production needs to be reduced, then the purpose of controlling production can be achieved by canceling or reducing the plan of the OEM that is handed over to others. And this does not affect the long-term operation of their own enterprises. That is to say, with OEM, not only small brands can turn around, but even large brands and large enterprises can also cope with various market changes.

For foreign brands entering the domestic market, because the price of pure import of products is too high, therefore, in order to meet the needs of the domestic market, it is necessary to set up their own production bases in the country. For foreign manufacturers who are new to the market, there are great requirements in terms of capital, manpower and management. What's more, sometimes, money may not be able to do practical things, can you choose a suitable place to do factory, whether we can get the relevant approval documents in a short time is related to the product development and marketing speed of foreign brands in China. Therefore, domestic OEM manufacturers have become the best choice for foreign brands to enter the domestic market.

With the fierce competition of terminal retail formats, the profits of each terminal are getting thinner and thinner. Therefore, the development of store's own brand has become a magic weapon for retail terminals to increase profits, and OEM is the best partner for the development of retail terminal's own brand. Is the OEM industry has become a common phenomenon.

How brand owners investigate OEM enterprises

People often say that choice is more important than effort. For brand owners, choosing the right OEM enterprise is also related to whether it can develop rapidly and steadily in the future. So, from what aspects should brand owners consider OEM enterprises?

1, find the right service, meet the demand, pay attention to cost control.

In the processing market of washing cosmetics, it is both a buyer's market and a seller's market. Many OEM manufacturers have unique production technology, product formulation, quality standards and other inherent resources, and these resources for brands to use, it needs to be well balanced. After all, brands have long had their own marketing ideas, market vision, product positioning and other standards. Only when supply and demand meet, can such cooperation be considered perfect. Otherwise, if the brand's ability to operate is limited, the more complete the product categories and functions the production enterprise makes for it, the heavier the burden it may bring; similarly, if the brand's operating capital is strong, and the production enterprise can't keep up, it's also a drag.

For example, if herbal essence products are popular in the market, it is natural to find strong enterprises that produce such products. If businesses want to make personal cleaning and care products, they should also find corresponding manufacturers. This is a balance between production and demand. In fact, both sides are meeting the demand, thus saving additional expenses and keeping costs to a minimum. For brand owners, controlling the cost means that they can leave room for the later price, and undoubtedly strengthen their product advantages before implementing the market.

2. Detailed investigation to eliminate risks before production.

Many times, OEM manufacturers will trumpet their production capabilities and technological advantages in advertising. In fact, when entering the cooperation, many brands found that this was not the case. The technology of those companies was only in the testing stage, but did not reach the stage of producing finished products. At this time, many troubles were caused. Many manufacturers promise to complete all kinds of procedures, in fact, may be inexperienced or lack of ability, will also cause trouble in cooperation. At this time, careful and careful inspection of production enterprises has become an indispensable link in cooperation.

First of all, it is to measure the performance: take the manufacturer's previous OEM products as a reference, for example, have you ever produced skin care products and special effects cosmetics for big brands? Are there any self-developed special effects cosmetics formulas and documents approved by the national health department? If necessary, you can call the customers who have visited the manufacturer to inquire about the cooperation or go directly to the factory for inspection.

Secondly, it is to measure the scale and see whether the plant area is a small "cottage factory" or a large-scale, advanced equipment "modern factory" with planning and professional design ".

Again, the need to measure the advanced nature of production facilities! Is the production equipment, facilities and testing facilities complete? Is it advanced or backward? Is it well maintained? Is the production line system perfect? Is the layout reasonable? Is there a complete inspection room (required for factory inspection items)? Is there a system for filtering the air in the production workshop and laboratory? What GMP level is reached? Has it passed the relevant certification of the European Union or the United States for cosmetics manufacturers?

Of course, there are many details that cannot be ignored. The following points are worth paying attention:

Is the sanitary environment of the factory in line with sanitary standards? Are the drainage channels and sewage systems of the factory in line with environmental protection principles?

Second, whether the professional engineer has the laboratory or is engaged in the professional development of all kinds of cosmetics that meet the standards for customers? How about the laboratory (laboratory) equipment? Is it scientific? If the stability test or heavy metal test for the product, can the laboratory do it?

Third, product control: is there a department for product quality control? What principle is the QC process based on? (In theory, whether the finished product is the same as the sample can be judged by the sensitivity, fragrance, feeling and effect of the product). Is there any practice of entrusting a third-party testing organization to carry out relevant project testing?

Fourth, water treatment equipment: is there a pure water treatment system (because the quality of production water directly affects the quality of cosmetics)? Is the monitoring system for pure water perfect and effective implementation? As skin care products contain more water, if the water source is not clean, it will increase the sensitivity of skin care products and affect the product quality.

Fifth, the import and export certificate: if the plant is located in the mainland, the product must be exported with a certificate from the Chinese government. If the OEM plant can handle the relevant documents, the product will be more convenient at the time of entry and exit.

The above inspection rules are actually not enough. This requires brand owners to conduct a multi-faceted and comprehensive inspection based on their own production needs and using their own needs as the standard. Deal with the problem before production and kill the risk in the incubation period. Only in this way can we reduce a lot of troubles and cooperate smoothly in the later cooperation.

Whether it is a production enterprise or a brand manufacturer, as long as the OEM cooperation mode is selected, it is necessary to pay attention to the effect of cooperation. It is not only necessary to go faster through cooperation, but also to go more steadily when taking steps. As far as brand owners are concerned, they need to pay attention to the strategy of cooperation, while as far as manufacturers are concerned, they need to pay attention to the law of survival and development. There is an intricate game relationship between walking well and walking fast. But as long as the heart and effort, everything is not complicated.